Premier 95 is a display typeface derived from an automotive sign discovered in Pendleton, South Carolina. The original sign read “PREMIER: SWITCHES FOR EVERY AUTOMOTIVE USE,” and its bold lettering reflected the strength and precision of mid-century automotive design. In vehicles, switches control the flow of electricity, transforming a simple touch into motion and power. Premier 95 captures the rhythm and motion of machinery through its smooth forms and streamlined proportions. The design translates the speed of electricity and the fluidity of a vehicle in motion into letterforms that feel energetic yet controlled. Premier 95 stands as a tribute to both the mechanical beauty of the automobile and the visual language of motion itself.